Moncton Agency featured on This Ain't No Disco

Check it out... Razor is being featured this week on This Ain't No Disco - "a portfolio of some of the best agency interiors in the world". Sweet!

Razor Creative on This Ain't No Disco

(Make sure to vote us up when you're there!)

How Books are made.

'

via HOW magazine

This video blows my mind.

"Heaven Can Wait" by: Charlotte Gainsbourg with Beck

Directed by: Keith Schofield. Remember that name.

The Best McCain commercial ever.

Ok, I know that's not saying much considering a company that's known for notoriously bad tv commercials (namely the stuff from the 80's & 90's), but the work out of Beattie McGuinness Bungay in the UK over the past couple years has been real good. In fact, it was BMB that came up with the recent "It's all good" tagline which has recently been adopted by McCain globally. I believe they were also the first agency to successfully bring back consumer focus on the goodness of the potato as opposed to the "evil" of the french fry.



Sure it has a bit of a "Happiness Factory" feel to it, but in some ways, I like this one better. Although it's still a fantasy land, it seems more plausible and I can relate to it better. I may have smiled the first time I saw the Coke spot, I can't remember. I will definitely remember smiling at this one especially at the moment when the hands hug the potato. What a great visual and a perfect message for McCain. Awesome work.

Shrink your head

As part of their promo for Expedition Week, National Geographic build this nifty little 3D head shrinking app. Here's mine (using a pic of me when I was 10)...

Link to Head Shrinker App

Space Chair Project

The Making of:

Porsche Family Tree

Gathering the family...



The Making of...



The end result...


Sexy!

The website is awesome too. Make sure to watch the 30 minute IFC documentary.

www.panamera.com

Let the Elfing begin...

Minimalist TV Show posters

An awesome personal project and creative exercise by Art Director
Albert Exergian.

Many more here: http://exergian.tumblr.com/

New Orleans Local Commercials

These are pure GOLD!



And, cause I'm sure you wanted to see this one again:

Paintball Pop Art

Galcos Soda Pop Stop

This store looks amazing! Kosher Coke?

Creative Barcodes from Japan

via popsop

How to kill an idea

There's no App for that.

Via Tinsley

Poster Hijacking

Click to enlarge

Milk Men (Mad Men Parody)

Milk Men - A Mad Men Parody

Atom.com: Funny Videos | Spoofs | TV & Movie Spoofs

Augmented Reality

So Stephen and I were walking back to the office today and we came across this great interactive display ad for Atlantic Lotto's new Lotto Max. When you walked by the window, you saw yourself on the screen, but the cool part was that thought bubbles appeared over your head or various, hats and glasses and digital props showed up around and over your face. (Stephen has more pics here)

It is a very well executed idea using Augmented Reality. I know it seems like very new technology, but actually it's been around for almost twenty years.

Remember the Fox "Puck tracker" in NHL games (which I HATED) or more recently the first down lines etc. on the field during live NFL games. That's basically the same thing. It's being used in everything from video games to military training.

Here's some other online examples of AR being used creatively:

Mini Ad:


John Mayer Video:


Marco Tempest Magic Trick


Me Playing:


Try the business card one for yourself here:
http://augmentpro.com/business-card-augmented-reality/

Lost Valentinos Video:

http://lostvalentinos.com/


This is definitely some cool stuff that we're just at the front end of. I can already imagine future implications of this... Can you picture walking into a shoe store and seeing what different shoes look like on you without even trying them on? What if you could go to a live sporting event and look through special binoculars that would show you stats, scores and markers on the field? I could see this being used in schools, museums, grocery stores, info kiosks, hotels, and that's not to mention all the advertising and mobile applications, many of which are already in use. Pretty exciting stuff.

Stay tuned.

You're obviously not the target...

Clever ads targeted directly at soldiers.




To decode go here: codedmsg.com

Gorgeous Guiness Spot:

...and I don't just mean the studly guys.



Looks like they're introducing a new slogan too. Not sure exactly what it means, but I think it means if I drink Guinness, the environment will be saved, so I'm in. Who's with me?

Good Vibrations

A cool little spot for Liberty Mutual by Hill Holliday in Boston